PPI Group and the Florida-Caribbean Cruise Association Form Strategic Partnership for FCCA Members
Fort Lauderdale, FL (August 21, 2015) – PPI Group announces a strategic partnership with the Florida-Caribbean Cruise Association (FCCA), a not-for-profit trade organization made up of 19 member cruise lines operating more than 100 vessels in Florida, the Caribbean, and Latin America. As part of the partnership, FCCA recognizes PPI Group as the premium company of choice to produce and deliver the highest-quality videos for its members’ needs.
The partnership between PPI Group and the FCCA will benefit the destinations by providing a way to incorporate video marketing services into their strategy with the cruise lines. This will fill a niche not just for the Caribbean, but for all cruise industry partners, as video is one of today’s strongest marketing tools.
“PPI Group and the FCCA have had a long-standing relationship and we look forward to continuing that partnership,” said Bill Panoff, president and CEO of PPI Group. “As pillars in the cruise industry, we share a common goal of constantly improving and enhancing the industry and the lives it touches throughout the Caribbean, and we hope to achieve this mission through our specialized video content and the audiences it reaches.”
PPI Group’s Broadcast Operations Division is a team of creative, talented, and experienced producers and editors who are dedicated to successfully reaching a targeted audience. Its award-winning, custom programming includes commercials, sales promotions, destination features, luxury programs, shore excursion experiences, and product marketing. Its in-house, state-of-the-art digital video facility affords the ability to produce high-quality content that offers the best value within specific brand guidelines. Each team member brings skills and experience in various disciplines including videography, editing, motion graphic design, audio engineering, creative writing, and storyboard scripting.
“The FCCA is proud to again partner with PPI Group, and we look forward to helping our Caribbean and Latin American partners benefit from this initiative,” said Michele Paige, president of the FCCA.
Created in 1972, the FCCA is a not-for-profit trade organization that provides a forum for discussion on tourism development, ports, safety, security, and other cruise industry issues and builds bilateral relationships with destinations’ private and public sectors. By fostering an understanding of the cruise industry and its operating practices, the FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors. For more information, visit F-CCA.com and @FCCAupdates on Facebook, Instagram and Twitter.