The Florida-Caribbean Cruise Association (FCCA) is a not-for-profit trade organization composed of 15 Member Cruise Lines operating more than 100 vessels in Floridian, Caribbean and Latin American waters. Created in 1972, the FCCA’s mandate is to provide a forum for discussion on tourism development, ports, tour operations, safety, security and other cruise industry issues. By fostering an understanding of the cruise industry and its operating practices, the FCCA seeks to build cooperative relationships with its partner destinations and to develop productive bilateral partnerships with every sector. The FCCA works with governments, ports and all private/public sector representatives to maximize cruise passenger, cruise line and cruise line employee spending, as well as enhancing the destination experience and the amount of cruise passengers returning as stay-over visitors.
AIDA Cruises •
Azamara Club Cruises • Carnival Cruise Lines • Celebrity Cruises • Costa Cruise Lines • Cunard Line Ltd. • Disney Cruise Line • Holland America Line • MSC Cruises (USA) Inc. • Norwegian Cruise Line • P&O Cruises • Princess Cruises • Royal Caribbean International • Seabourn • TUI Cruises
Some of the ways the FCCA works with the cruise-oriented destinations include:
- Port Improvements – The FCCA provides technical assistance on port expansion, including input on port and pier design and improvements and new services being planned.
- Research – Research is conducted and provided to destination partners in an effort to create a better understanding of cruise passengers, improve the landside product delivery and maximize the benefits of cruise tourism.
- FCCA Outreach Program – FCCA training seminars provide destination partners with valuable information regarding cruise passengers – their wants, needs and habits – enabling them to maximize the impact of cruise tourists in their country. The FCCA has two core training programs:
- Service Excellence – Cruise Passengers Equal Profits: A workshop on the importance of excellent customer service and the economic impact of the cruise industry. A happy guest not only spends more money, but also will return again and again, thereby producing greater profits and converting cruise passengers into return stay- over guests.
- Taxi Pride: This presentation is geared toward taxi drivers, tour operators and vendors providing ground transportation. This entertaining and informative workshop focuses on three main areas: courtesy; professionalism and marketing; and rules and safety.
In addition, the FCCA has designed outreach programs for destination requests, including, but not limited to, the following areas: Cleaning Beaches/Roads, Painting Schools/Hospitals/Orphanages, Hurricane Clean-Up, Visiting Elderly, Community Projects and Volunteering at Hospitals.
The FCCA has designed a two-tier Membership program, the Platinum Associate Membership program and the Associate Membership program for destination partners and private organizations impacted by cruise tourism to cultivate an even closer, direct working relationship with the FCCA Member Lines.
Associate Member Benefits:
- Exclusive Associate Member meeting and luncheon
- Access to up-to-date research and statistical studies
- Listing in the FCCA membership directory
- Listing in FCCA’s Cruising Magazine
- $500 discount on each ad placed for the first year of membership (does not include package rates)
- Savings on registration fees for the annual FCCA Cruise Conference & Trade Show
- Discount on insurance program for tour operators
- Associate Membership plaque and yearly updates
- Use of FCCA logo on printed materials
Platinum Associate Member Benefits (in addition to the benefits above):
- One complimentary registration for the FCCA Gala Dinner
- One complimentary registration for the FCCA Cruise Conference and Tradeshow
- Extra one-on-one meetings during the FCCA Cruise Conference and Tradeshow
- Exclusive receptions during the FCCA Cruise Conference and Tradeshow
- Private lunch & meeting at FCCA’s Annual Cruise Conference & Tradeshow
- Preferred VIP seating at the FCCA Conference opening
- A seat on FCCA’s Platinum Associate Membership Advisory Council (PAMAC)
- Exclusive PAMAC events throughout the year, like the annual FCCA PAMAC Conference
- One complimentary hotel room for the PAMAC events
- One complimentary cabin for the annual FCCA PAMAC Cruise
- One complimentary cabin for inaugural cruise events
- Exclusive VIP receptions during Cruise Shipping Miami at the FCCA booth
- Exclusive VIP parties and events during Cruise Shipping Miami
- Invitations to the FCCA Operations Committee meeting
- Invitation or selection to speak/present at FCCA panels and workshops
- Assistance with setting meetings
- Company profile and updates in FCCA’s Cruising magazine
- Access to up-to-date research and statistical studies
- Discount on Global Tour Operator Insurance program
- Membership plaque/clock
- Platinum listing in the FCCA Membership Directory utilized by all FCCA Member Lines (each cruise line executive will, whenever possible, patronize Platinum Members)
- Advertising discounts and marketing to the Member Lines
- FCCA Urgent Care Program membership
The FCCA Foundation provides a tangible mechanism for the cruise industry to fund a range of humanitarian causes in the Caribbean and Latin American region. In its 16 years of existence, the Foundation has impacted thousands of citizens by providing millions in funding to causes and charities throughout the region. Programs include:
Holiday Gift Project – The FCCA reaches out to the Caribbean and Latin American destinations by
providing gifts to children in foster homes or institutions where holiday gifts would not ordinarily be
possible. The gifts are delivered on Member Lines’ vessels to the destinations, where the children enjoy a holiday party in their honor. In 2012, 30 destinations participated in the program, with over 6,000 children receiving holiday gifts.
- Children’s Essay and Poster Competitions – The FCCA orchestrates these competitions in order to further the education of the youth in the FCCA’s destination partners by learning and thinking about their destinations’ involvement in the cruise industry and allowing an opportunity for practical problem solving. There are junior (12 years and under) and senior (13-16) divisions, each receiving prizes of 1st-3rd place of 3,000; 1,500; and 1,000, respectively, for themselves and their schools, along with a $200 award for every finalist submitted by their countries. The first place recipients also receive functions in their honor, and the essayists read their work in front of some of the industry’s most important players at the FCCA Conference & Trade Show Opening Ceremony.
Foundation Events (every penny raised going to needy causes in the Caribbean and Latin America):
FCCA Magazines and Publications:
- FCCA Online Auction – This project, which takes place in December each year, is open to anyone with a valid email address. The auction allows guests to bid on items ranging from vacation packages, artwork, jewelry and sports memorabilia donated by the cruise lines and our partners throughout the Caribbean and Latin America.
- FCCA Gala – The Gala was created by the Member Lines 18 years ago to enable cruise executives and industry partners to gather on a social level and establish new relationships or enhance existing ones. Attendees dine with the cruise executive of their choice, giving them the opportunity to foster a better relationship with their table host.
- FCCA Golf Classic – This annual Golf Tournament has become an important resource for meeting top executives in an exclusive, casual atmosphere. Play in a foursome hosted by a Cruise Executive and contribute to a worthy cause.
Cruising Magazine – Published quarterly, Cruising is the official magazine of the FCCA and cruise industry. It serves to educate and bring about an understanding of the cruise industry’s inner-workings. With a distribution of over 18,000 magazines via the Internet and direct mailings, the Cruising offers advertisers optimal access to over 13,000 travel agents and the decision-makers in the marine operations, marketing and strategic planning departments of the major cruise lines, while also providing cruise executives and the Caribbean and Latin American public and private sectors with information.
- The Highlight Issue - Features a who’s who in the cruise industry and contains cruise executive profiles, along with information on the FCCA Member Lines. As a valuable tool, the Highlight Issue is essential when dealing directly with the cruise industry.
- Membership Directory – The FCCA directory contains a complete listing of all FCCA Associate and Platinum members as well as all the Ministers of Tourism within partner destinations.
- Conference Program and Gala Program – Delegates who attend these functions receive comprehensive programs packed with useful FCCA schedules, information and accomplishments.
FCCA Cruise Conference & Trade Show:
For many cruise executives and destinations, suppliers and tour operators, this is the premier industry event of the year, an opportunity to meet in a roundtable format with key players to analyze industry trends and discuss current issues. The FCCA Conference brings together over 100 cruise executives and 1,000 industry partners. For 2013, the Conference will be held in Cartagena, Colombia on September 30 - October 4. As the FCCA proceeds into tomorrow, they will remain steadfast in their mission to create win-win partnerships between the cruise lines and cruise destinations throughout the greater Caribbean and Latin American region.