Hundreds of leaders convened on St. Lucia to grow the regional cruise market.
PEMBROKE PINES, FL—Caribbean and Latin American leaders, including Colombian
President Alvaro Uribe Velez, committed to strengthening cruise tourism efforts
throughout the region as nearly 1,000 industry experts from around the world convened
in St. Lucia for the 16th Annual Florida-Caribbean Cruise Association Conference &
“In times of economic downturn, those that remain aggressively in the forefront
of the marketplace are those who are best positioned to prosper as our economy
recovers,” FCCA President Michele Paige told delegates.
The record turnout in challenging economic times underscores the need for
regional partnerships, Paige said. “Now, more than ever, we have to work together to get
Delegates from 42 Caribbean and Latin American destinations attended the
event. Participants also came from as far away as Spain and Dubai.
Colombian President Alvaro Uribe Velez made a special appearance to confer
with cruise line executives. Also at the conference were port officials, tour operators,
tourism agencies and suppliers, and approximately 100 cruise executives from among the
association’s 15 member lines.
Delegates attended standing-room-only workshops led by member-line executives
and expert guest speakers. Topics covered marketing strategies in the recession; keeping
up with trends, and developing innovative tour operations. They also sat in on private
meetings with cruise executives to present tourism products, analyze industry trends and
discuss developing issues.
In addition, more than 75 players raised funds at St. Lucia Golf Club for the
FCCA Foundation at the conference’s annual golf tournament, which was sponsored by
Created in 1972, the FCCA is a not-for-profit trade organization that provides a forum for discussion on tourism development, ports, safety, security, and other cruise industry issues and builds bilateral relationships with destinations’ private and public sectors. By fostering an understanding of the cruise industry and its operating practices, the FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors. For more information, visit F-CCA.com and @FCCAupdates on Facebook, Instagram and Twitter.