New Media Partnership to Air Global Marketing and Branding Opportunities for the Caribbean and Latin America
Miramar, FL (March 25, 2019) – Florida-Caribbean Cruise Association (FCCA), the trade association that represents the mutual interests between destinations and stakeholders in the Caribbean and Latin America and FCCA Member Lines that operate 95 percent of the global cruising capacity, is pleased to announce their new media partnership with Follow Me Network (FMN), the creative production company that features destinations and travel opportunities, with a global platform and audience of over 100 million people per month.
“One of our best job benefits is experiencing the world-renowned places, activities, histories and cultures in the Caribbean and Latin America, and we are excited for more of the world to engage with those unforgettable opportunities in a unique way through this partnership,” said Michele Paige, president, FCCA. “Follow Me Network leads a creative and captivating portfolio that will pave a path to a different kind of views for our destination partners, generating the type of awareness and demand that propels tourism and grows more important every day for our regional partners competing in a global industry.”
Follow Me Network is a global content creation company that produces both long-form TV content and short-form digital media. With offices in New York, Los Angeles, London and Dubai, FMN specializes in celebrating and showcasing locations, destinations and travel opportunities around the world.
With a strong focus on custom branding and economic impact, FMN’s content adds important value to tourism boards and hospitality brand partnerships by entertaining and educating viewers on where to travel and why to visit these amazing locations and experiences.
FMN’s global platform and audience is achieved through their unique approach, which consists of involving celebrities, models and major social influencers within their content, who strategically complement organizations by boosting tourism and attracting new consumers and customers. Through dynamic storytelling, FMN customizes individual subjective and objective narratives for each brand and organization, maximizing optimization.
This new and innovative approach to marketing brands and destinations will be offered to FCCA’s partners throughout the Caribbean and Latin America as a way to generate demand and awareness around the world, which helps drive decisions from travel consumers and providers alike – and is becoming increasingly important in the cruise industry’s global playing field, with 14.8 million guests and 55 percent of the ocean cruising capacity hailing from outside the United States in 2017.
FCCA looks forward to a successful long-term partnership with FMN and mutual benefits for its destination partners.
Created in 1972, the FCCA is a not-for-profit trade organization that provides a forum for discussion on tourism development, ports, safety, security, and other cruise industry issues and builds bilateral relationships with destinations’ private and public sectors. By fostering an understanding of the cruise industry and its operating practices, the FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors. For more information, visit F-CCA.com and @FCCAupdates on Facebook, Instagram and Twitter.