The Cayman Islands Embarks on New FCCA Sponsorship Package for Sustained Growth
Pembroke Pines, FL. (April 13, 2017) –The FCCA is proud to announce that the Cayman Islands, a long-time FCCA Featured Marketing Partner and prominent cruise destination, has embarked on a new FCCA sponsorship package to continue its cruise tourism growth by showcasing the port and destination throughout all of the FCCA’s function and to its partners and 19 Member Lines.
“The FCCA could not be prouder to partner with the Cayman Islands for this new package,” said Michele Paige, President, FCCA. “The destination and the FCCA have had a long-standing successful relationship, and this new step will ensure the best possible access to the industry to drive more passengers and higher spending, leading to a continued mutually beneficial relationship between the industry and the Cayman Islands.”
The significance of utilizing the FCCA’s sponsorship opportunities is clear by the Cayman Islands’ results. After becoming a Featured Marketing Partner in 2011, the destination experienced a 31 percent increase in FCCA Member Line passenger arrivals between then and 2015.
The new, all-encompassing President’s Package will continue this momentum by spotlighting the destination throughout all of the FCCA’s functions, including meetings with cruise executives and events such as FCCA’s exclusive membership events, Seatrade Cruise Global and the annual FCCA Cruise Conference & Trade Show.
The partnership will also highlight the Cayman Islands through the FCCA’s publications, including Travel & Cruise, the official magazine of the global cruise industry produced through the partnership of the FCCA and Cruise Lines International Association (CLIA).
Perhaps the biggest benefit is having direct access to the cruise executives who decide where ships call, what to sell onboard and how to invest in products and infrastructure. The President’s Package amplifies this by bringing the Cayman Islands closer to executives, presidents and CEOs from the FCCA’s 19 Member Lines.
The FCCA is a not-for-profit trade organization composed of 19 Member Lines operating over 100 vessels in Floridian, Caribbean and Latin American waters. Created in 1972, the FCCA’s mandate is to provide a forum for discussion on tourism development, ports, safety, security, and other cruise industry issue and to develop bilateral relationships with destinations’ private and public sectors. By fostering an understanding of the cruise industry and its operating practices, the FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors. For more information, visit F-CCA.com, the FCCA on Facebook, and @FCCAupdates on Twitter.