Deanna Austin ~ Vice President, Yield Management

Deanna Austin, Princess Cruises’ Vice President of Yield Management, is responsible for the company’s cruise yield management, market planning, air planning and direct marketing.

Her areas of responsibility encompass yield management, inventory control and tactical pricing in order to ensure maximum passenger loads and revenues for all sailings. She also oversees market planning including strategic pricing and sales policies as well as itinerary/deployment planning and competitive analysis. The company’s air planning function also falls within her responsibilities, as does development of the company’s direct marketing programs.

Deanna joined Princess’ Market Planning Department in 1987 and was named to her current position in 1997.