Dan Hanrahan was named president of Celebrity Cruises, the cruise line known for treating its guests famously, in February 2005. He is responsible for the brand’s fleet operations, sales and marketing, and brand development.

Hanrahan previously served for six years as senior vice president, Sales and Marketing, for Royal Caribbean International, Celebrity’s sister brand. During that period, he repositioned the Royal Caribbean brand to appeal to a broader, more active consumer market via the acclaimed “Get Out There” campaign, which has introduced millions of people to cruising. Marketing campaigns under Hanrahan’s oversight have earned numerous awards, including Gold and Silver EFFIES in 2001 and 2002 from the American Marketing Association, Hispanic Marketer of the Year for 2001 from the Miami Chamber of Commerce and web excellence awards from Gomez, Forbes and the Web Marketing Association (WMA). Royal Caribbean International’s web site also was named “Travel Web Site of the Year” for both 2001 and 2002 by the WMA.

Hanrahan joined Royal Caribbean in 1999, after serving for two years as vice president and general manager for Polaroid Corporation in Cambridge, Mass. His responsibilities for the $800 million photography manufacturing division included sales, marketing, inventory management, finance and oversight of the company’s Canadian subsidiary.

Hanrahan also occupied several senior executive posts with Reebok International, Ltd. in the sports marketing, licensing, global product marketing divisions. His responsibilities ranged from developing and executing sports marketing strategies to negotiating deals with the NFL, NBA, MLB and NCAA programs and professional athletes. Prior to joining Reebok in 1989, Hanrahan served in senior management positions with Nestle Foods Corporation, Texas Instruments and the Gallo Winery.

Hanrahan is the current vice chairman of the Cruise Line Industry Association (CLIA) and is a member of the organization’s executive committee. He also is a member of the Baptist Hospital Foundation board in Miami and a member of the board of directors for Island Dolphin Care, a nonprofit organization in Key Largo, Fla., that serves critically ill and special-needs children. In 2004, Hanrahan was named one of the “Top 25 Extraordinary Minds in Hospitality Sales and Marketing” by Hospitality and Sales Marketing Association International. He is a frequent guest speaker at national and international travel conferences.

A native of Madison, Wis., Hanrahan earned a bachelor’s degree in business administration from the University of Wisconsin. He has two children. His son, Mike, will be a Sophomore at Boston College in the Fall, and his daughter, Meghan, is a Junior in high school. Hanrahan lives in Miami, FL and enjoys cycling, skiing and swimming.